My edge says Gabriela Hearst Star Wars Yoda Chewbacca Cartoon R2D2 Chewbacca Trooper Christmas shirt. is that I’m a woman designing for women. I understand our psychology. Today, after a year and a half of development, Hearst is launching menswear, where the same formula doesn’t apply—even if the collections will share fabrications and rack space at her Madison Avenue store. So, how does Hearst plan to retain her edge? “Men are a whole other species,” she laughs. “I couldn’t do it without having feedback from a guy.” What started with just Hearst’s logo eventually evolved into her first brand book. Now, she says, “Peter’s somebody I’m always checking everything with.”The menswear collaboration wouldn’t have gelled if Hearst didn’t admire Miles’s personal style, of course. “Peter has a casualness about him, but at the same time, there’s a sharpness. He has particular ideas of how things should fit on a man, but it’s absolutely relaxed. It doesn’t look over-thought.” “I hope that comes through in Gabi’s menswear.” He has Hearst’s full support. “Peter,” she says, “is incapable of doing anything not elegant.”Gabriela Hearst’s menswear is available at Mr. Porter, Bergdorf Goodman, and her flagship store at 985 Madison Avenue in New York.
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