Molecules, viruses, urban details Dead pancreas society diabetes awareness Snoopy shirt. But also many abstract geometries. From Milan enters the world of casual wear Freeek!™, a new brand of designed for an audience that really wants themes really alternative to tradition. Today the design of the, especially in the proposals of major international names, tends to expand the graphics outside of its own perimeter, since the printing is done before sewing the pieces. The figurative idea of Freeek!™ follows a rule definitely different. This new collection aims to recover rigorous and synthetic languages that characterized the of the ’70s when, widely before the advent of digital, the “figure” was quite distinct from the “background”. In fact, on the creations of Freeek!™, graphics, which is geometric, figurative and surreal, is conceived as a framework with strongly defined contours paginated on a background in solid color (predominantly white, but also black and royal navy) and well defined. The launch of Freeek!™ occurs at a stage where, in fashion, everything goes, everything is cool and everything is up-to-date.
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