Each of those vehicles appeals to a slightly Baby Yoda hug BMW shirt different demographic. People tend to congregate with like-minded people. That specific group of people that prefers BMW based upon how the vehicle looks, what it is equipped with, how it is priced, and what the company message is. Mercedes-Benz bases its vehicles in the United States as a luxury lifestyle choice. This critical discernment is why the A-class and all but the electric B class are not brought to these shores, as it would undermine the image. Sure they have AMG for the enthusiasts, but the rest of the line is dead and stuffy, but solid as a brick and quiet. It wasn’t until the release of the 221 S class in 2007 that their mainstream cars could do anything in a corner but understeer.
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